ATTENTION GRABBING CAMPAIGN MORE FM's
shop-to-win contest 'More Stores' needed a facelift. After settling on a new name ('Grab a Grand') it was left to the team with the perfect faces for radio (Team Colman) to implement an attention-grabbing design. We combined bold statements ('Shop Here. Win $1,000.') with local nuances (a silhouette of the Palmerston North skyline) to cut through in busy retail spaces. The most attention-grabbing element of all was the entry form design: perforated $1,000 cheques that we printed in-house. We were literally printing money.