EVOLVE / GREENLITE
GIVEN THE GREEN LIGHT
Designing the Greenlite retail brand for commercial lighting specialists Evolve was a true exercise in visualisation. Packaging remained top of mind throughout the brand-creation process, with our design team constantly envisaging how the brand would translate in a crowded retail space. We also felt it was important for the brand to visually reflect the core characteristics of its products - sustainability, efficiency and design elegance.