THE WORLD AT OUR FINGERTIPS
Innovate 2015 Supreme Winner Epic Writer is an interactive web tool that helps children learn how to write. We have worked on the project from its inception to create both the brand and the website (expected to launch late 2015). The playful nature of the brand allows us to be creative with the marketing material - from designing bookmarks to replace flyers (and printing them in our inhouse printery) to putting together delicious packs of Epic Writer jellybeans. The depth of the logo is also a unique feature of the brand. Each of the fingerprint characters has its own personality that can be seen throughout the Epic Writer writing tool. The project has been an epic and inspiring journey so far. We’re all excited to find out how it will inspire the new generation of epic young writers.